List Building With Giveaway Events

[Matthew Sherborne]

List building with giveaway events is something I've been doing for the past couple
of years with varying degrees of success based on the popularity of the giveaway event.
Recently I participated in a giveaway event by providing my new ebook Profit the
F.A.S.T Way and providing it as a bonus to event visitors for free.

The reason I'd want to give away my new book was to add subscribers to my email list
and promote my one of my newer products, Instant Money Reports. In the week the event
was live I added over 500 subscribers to my new email list without much effort on my
part.

You can see below a screenshot of the squeeze page I used to add subscribers. Click on
it to see the opt-in page for the Profit the F.A.S.T Way ebook.



If you’ve been around the internet for long, you’ve undoubtedly heard the saying, “The
Money’s In The List.” This definitely holds true for any online business. The reason for
this is simple, it usually takes seven or more exposures to your product before your
potential prospect will make a purchase.

That’s of course, if they’re interested in your product in the first place. That said,
it makes perfect sense to capture their email information to continue the sales process
beyond that first visit to your website. After all, with all the distractions online the
chances that the prospect will return later to think it over are slim to none.

To capture the prospects email address you need an email capture page, also called a
squeeze page. Here’s a link to the squeeze page I used to promote the opt-in for, Profit
the F.A.S.T Way. This squeeze page resulted in an almost 45% opt-in rate for all visitors.

This means out of every 100 people who came to the site, 45 actually filled out the form
and subscribed.

Here’s some tips I used to increase my subscriber email rates.

#1 When writing your squeeze page content always write yourcopy to keep your customers
wants first.

If your product has great features always transfer those features into ways they benefit the
potential customer. It’s the job of the sales copy to convey to your potential customers that
you’ve answered their burning questions.

The most important thing is the headline. Your headline should be easy to understand and
speak to the readers emotions. I like to use fear of loss, free, instant, curiousity, greed
secret, automatic, exclusivity, easy, limited and status as emotional motivators in my
website copy.

You can see in my squeeze page I use several of the motivational factors. At the top there
is the limited motivator. I’ve also tapped in to free, curiosity, greed, instant and easy.

I like to call these emotional motivators, buying triggers. Buying triggers are the emotions
that motivate people to buy products. These emotional motivators aren’t limited to reports.
They explain why people purchase anything, such as buying $100 jeans instead of $30 jeans.

At the bottom of the squeeze page I’ve added the reason why. Just in case the prospect is
not sold on giving their email address from the headline and graphics alone. This lists the,
“What’s In It for Me,” so the prospect will know that they are getting something of value.

One of the things that made this squeeze page so attractive to opt-in subscribers is the
simplicity of the page. There are no external links or distractions here. It’s pretty
clear that the big call to action is to enter your email address and receive immediate
delivery of the product.

If you take a look at the report graphic you’ll notice that it is facing the opt-in box,
which unconsciously moves your eyes in that direction.

Click the picture below to get a better look:



Once you’ve got all of the factors for a winning squeeze page in place you just need to
drive visitor traffic to the page. You could use social media sites like Myspace, Orkut or
Facebook to funnel visitors into your list. You could also use payperclick advertising or
paying to have your ad seen on another persons email list.

For the 500 subscribers I received in one week I used a giveaway event. These giveaway
events all have different rules. Some require you have an established list to help promote
the event while others require you promote the event by sending a certain amount of visitors.

You can even find some giveaway events that only require you add a product to the ones
available for download. Your success in participating in list building with giveaway events
will depend on the one you choose, and your offer.