A Testimonial Can Lower Subscribe Rates

[Matthew Sherborne]

It may be hard to believe that adding a glowing testimonial could lower your subscribe rate on your opt-in list. That's just what happened to Mind Valley Labs when they added a positive customer testimonial to a squeeze page they where testing.

The results without the testimonial were twice as good as with it included. This could be a result of improperly positioning the testimonial on the squeeze page, or not having a properly targeted testimonial.

Check out this example of a testimonial that actually lowered their opt-in rate:

How a Customer Testimonial Cut Our Sales in Half