Seth Godin Branding Your Business Video

[Matthew Sherborne]

In this video viral marketing expert Seth Godin explains how important branding is accomplished not so much by technology but through positive customer experiences that result in word of mouth.



He gives an interesting case study as to why Google pulled way ahead of Yahoo by creating a story that was shared with others. In Google’s case it was how a single search box on a page can help you find anything you want online.


Seth Godin goes on to explain how successful marketing is in the story and that’s exactly why some “premier” products can change in excess of three times the value for a relatively identical product.



"All Marketers are Liars" - Seth Godin speaks at Google - Google Video

[diggerzs]

i started watching the video (the first 8 minutes), i like how he talks. it does not let me get bored and the best part is that he is using lots of examples to prove that marketing is important in technology. I really like this video. This guys is good. T

Thx for posting this video

[Matthew Sherborne]

Seth Godin knows marketing. In this video he talks about poor Otto Rohwedder who invented sliced bread without using proper marketing techniques. By selling to people by being remarkable and giving them what they want you can substantially increase your returns:

Watch the Seth Godin Marketing Video here:

TED | Talks | Seth Godin: Sliced bread and other marketing delights (video)