Jim Edwards Copywriting Video

[Matthew Sherborne]

Never ever say “Buy” in your sales copy. It’s much more effective to say “Claim” then using buy because there is a natural inclination to not want to buy anything. The same goes for the word “Learn.” it’s much more effective to use the word “Discover” then learn because learn sounds too much like work.


Jim Edwards will “reveal” several more tips, tricks, techniques and insider secrets, along with words you should never use in your copywriting in this video.

Jim sure loves his tractor!

[diggerzs]

this is very funny and useful video. I like the part when he said about the word "things" and it is true. I remember when i was young, my teacher always told me not to use "things" in an essay because it is not specific. Now this implies to marketing, sales, etc. This is soo cool. Thx I like this video too!