Increase Your Online Sales

[Matthew Sherborne]

Expert copywriter Brett McFall talks about how to increase your online sales and conversions. Some of the effective techniques he uses to get the attention of your prospect and get them to stay on your website is to ask them to say yes or no.

You want the prospect to take action by offering small baby steps to saying yes. Give a free incentive to have the prospect opt-in and start them on the way through your sales funnel. This incentive can be a free report, audio, video, teleseminar or coaching that has a perceived value. This gains you trust and will weed out people who are not serious and get those who are interested a call to action that gets them to say yes.

Most importantly, it's been proven that most people don't purchase on the first exposure to your product. In fact it usually takes seven or more exposures to a product to get an interested customer to make a purchase. Capturing their email will give you the opportunity to continue the sales message and eventually make the sale.