Rich Schefren Interview

[Matthew Sherborne]

Jay Abraham interviews Rich Schefren in this call about getting and retaining the attention of your customer. Rich Schefren is on the cutting edge of implementing business systems to achieve online success in your own business.

Rich specializes in the transformation of struggling internet businesses to real online successes. In this interview you will discover the strategies Rich Schefren advocates you focus on to achieve success.

Attentions is our scarcest resource. Are you holding the attention of your customers? Find out how you can implement attention grabbing strategies to maximize your ability to reach and attract your customers.

Strategic Profits Attention Age Doctrine by Rich Schefren

[Alexis Froehlich]

This is a terrific interview.

I loved the part where Abraham and Rich Schefren talk about the job of a marketer. Above all, the marketer has done the job when he (or she)has the attention of the target market.

They continue to say you must:

• command the attention
• retain their attention
• control their response to your material

If you've done that, you've accomplished one of the hardest things in marketing - especially with that it seems people have lost the ability to focus.

Great link!