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In this word of mouth marketing audio interview, popular author Andy Sernovitz
shares information from his best selling book 'Word Of Mouth Marketing.' Andy advocates using the five T's in your marketing efforts, they are: 1. Find the Talkers 2. Find a Topic 3. Find a Tool 4. Taking part 5. Tracking and Trend Analysis He's got a glowing endorsement from the king of viral marketing Seth Godin, so you know Any must be doing some very good things. In this audio interview Andy explains the real purpose of blogs, using communities, and sending viral email. You will also discover how to find business evangelists who will give your company the buzz you need to get your message heard. Listen to the Word Of Mouth Marketing Audio Interview here: Andy Sernovitz | Word of Mouth Marketing Book | WOMMA
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