What to Put In Your Articles

[Matthew Sherborne]

What to put in your articles is a question that's often asked by people wanting to profit from article marketing. Whether
you want to get exposure to your website, get your article hosted on other websites for valuable backlinks or just make
affiliate income it's important to know what to include in your article.

What you include in your article will determine it's success and the amount of traffic it delivers to your website. If you want
higher search engine results a well thought out article is a big factor in giving your site high rankings in search result pages.

To obtain the maximum benefits from your article you first need to concentrate on providing a written article that will targets
your readers interests and keep them reading to the bottom where you provide a call to action.

If the article is going to be submitted to article sites it needs to be compelling enough for the reader to read all the way
through and click the links in your author's resource box. The type of article that is most likely to do just that is the one that
answers a specific problem the reader has.

Your article can also be entertaining, humorous or controversial which in turn would prompt readers to recommend it and
email it to other people.

Most importantly it should evoke an emotional response whether it's curiosity to learn more or a meaty bit left unsaid with
the promise of the answer through the link to your website.

You'll want to research your article content before beginning your writing. Here's some effective tips to assist you in making
your articles attention grabbing.


Include Compelling Article Content

I put this first because many people believe stuffing an article full of their keywords is the best way to get results. This may
have worked in the past, however these days search engines are more savvy and readers won't put up with it.

You need to create your content for your readers and provide articles they will actually want to read. By providing relevant and
good information that actually helps answer their needs you'll get the biggest results. Your articles should always be written
with correct spelling and good grammar. In order to gain trust and get readers to take action by clicking the link in your
resource box you need to gain their trust with good content.

Provide as many real facts as possible to boost your reputation as an authority in your area of expertise. The more effectively
you communicate your experience in your article the more people will believe in you. This leads to trust in your
recommendations and your products.

Be careful of reusing PLR content without rewriting it as many article sites will refuse it due to duplicate content filters.
( Here's a way I rewrite PLR content. <--This technique works best on feeder sites to get natural search engine traffic, not
article submission)


Add Keywords and Keyword Phrases.

Relevant keywords and keyword phrases should always be included in your article. As each website visitor goes to a site they
are often actually looking for specific information relating to a topic. When this happens, a searcher usually goes to a search
engine and enters in the keywords they are looking for (example: Myspace marketing, Using Facebook for your business,
motivation techniques, etc).

To find out what keywords to use in my article content I use the free tool at: GTrends Tool From Wordtracker This gives me
an estimate of how often a keyword or phrase is searched for online. You can enter keywords related to your website to
determine the article you may want to create to compete for relevant search results.

For example, if you maintain a blog about mindset and motivation, you'll want plenty of articles containing all of the topics
related to those keywords. Submitting unique articles on a specific keyword to your blog and a popular article site can give
you multiple listings in the natural search results for that keyword.


Use Proper Keyword Density

You already know that you need relevant keywords & keyword phrases in your article content. Keyword density is the number
of times a keyword or keyword phrase is used on an article. The problem is that optimal keyword density is impossible to
gauge due to the ever-changing nature of search engine algorithms.

The point here is, you want keywords in your articles, but don't over do it. Your article must not be stuffed with keywords to
the point that the search engines penalize it. Your article needs a good keyword density for a search engine to rank it well,
but not discount it as spam content.


A keyword density of 1% to 3% is usually effective to rank for your term. To achieve a 1% density you would need to insert
your keyword or keyword phrase once every hundred words. Here's more information about
how to avoid duplicate content penalties.


Link Your Website From Your Articles

This one's a must... Link your article from the resource box of your article. This is the spot at the bottom of your article where
you can talk about yourself, but don't do that. This area should be used to continue the article with the promise of additional
problem solving information. You can use this section to promise a free report or newsletter with more information about the
subject of the article.

The point here is to grab the readers attention and have them click through to your site. DON’T ever forget to include a link to
your site. If people enjoy reading your articles, they will usually be inclined to click through to your website.

Looking for the best sites to submit your articles, check out this link. If you've created a bunch of content then you'll need an
article submit software to quickly and easily submit your new content and get backlinks and visitor traffic.

Have any more questions about what to put in your articles? If so leave your comments below...