Article Marketing Tips

[Matthew Sherborne]

Here are some article marketing tips about submitting your article to directories that will help you understand some common mistakes people often make. Before you submit your article writing work to any article directory you should always know the reason why you are submitting. This may seem like a no brainer, but seriously take a minute to think it over.

Did you know there are many reasons your article may run into trouble and not be as effective?

Don't publish articles that do not help your readers. If your main goal is just getting a link back to your site, you may be guilty of this. It's something that could at the worst get your articles outright rejected and at the best get you an article listed that does not make for a happy customer.

You need to be aware of the guidelines of the article site you are submitting to. How many links they accept. Where they accept them. And the minimum length your article can be. Not all article banks and directories are going to automatically accept your content.

You can immediately double the number of sites you can submit to by publishing articles that the directories are eager to share and people want to put on their sites. It only takes one popular publisher with many thousands of viewers to increase your visitor traffic instantly.

Always use spell checking, good research and proper grammar to ensure publication. If you want to really achieve great results with your article marketing you need to spend just a little more time in the process. It's completely up to you, would you rather start getting a few increased backlinks from your article marketing work. Or spend just a little more time and get massive exposure by making quality article content.

One of the best ways to provide more value is to get more specific in your article writing. Choose a large niche with a lot of interest and fine tune the article specifically to one technique, or bit of information.

One mistake I see a lot of people make is confusing the reason you are writing your article in the first place. When you write an article I assume you want to use them for lead generation, branding and promotion. If you write a hyped out article, you will certainly not get click-throughs. If your article does not provide value you will not get the same amount of link backs you would with an informative article.

There should only be one reason to write an article, to provide value for your reader. If the article you create is not interesting or valuable it is not worth writing. It will fail to achieve the results you want and not receive visitors, linkbacks or promotion.

You want to always strive to create articles that are read. The reason is so they will read it all the way to the bottom and interest them enough to make them click on your resource box. You can always achieve higher click-throughs by providing excellent content.

Use keywords in specific place in your articles to maximize their effectiveness. Do not keyword stuff. Keep individual keyword density below 3% to stay on the safe side. Adding the right keywords can improve your organic search engine results and generate more backlinks because you have an article that is optimized well.

Remember to start out each article with a plan of what you wish to accomplish. Find popular searches around the keywords you want to target first. Then create content to fell that need and deliver it.

[Alexis Froehlich]

Those are great tips for article marketing. Just another one to add...

People want to read and use articles that are easy to look at. They don't want to have to doctor them up. That means if your article has any funky symbols like []#)(/ in it because the formatting got messed up, you'll likely lose out on viewers.

Personally, I always do my article creating on Word. (I love the spell check feature)

However, it's never a good idea to copy and paste directly from Word. That's because the formatting doesn't always transfer well. (bolded and italicized words don't stay that way, plus those nifty extras Word adds, like the tiny "th" in "8th" doesn't transfer)

I suggest copying and pasting your article to Notepad. If there's any weird formatting, it will be obvious in Notepad. Fix anything you need to then copy and paste from Notepad to the article site. That way, you know all formatting is clean.

Most article sites have bold, italic, and underline options anyway, so when you're at the site, you can spruce up your article how you like, and it will pass the formatting test with flying colors.

[tanyc01]

What I noticed when I browse through the endless number of articles on directories is that so many of them are actually trying to push products. While it is generally allowed as long as you don't make it obvious, but I wonder how effective those are. I would never write something like that because if I were the reader - hell no, I won't even get past the first para.

[lanzeird]

thank you very much for the article marketing tips

you know what my article marketing before has many errors and doesn't conform to standards but now i really learned most from you