There’s a formula that most successful marketers use to generate sales from their webcopy. It consists of using a tried and true technique for leading the prospect to the marketers intended course of action and generating a sale.
Here is a short list of the formula used to make more sales from your website copy.
The Formula for Great Webcopy
- Create a powerful website headline
- Identify your customers problem
- Empathize with the customer
- Build your credibility
- Provide a solution to the problem
- List the benefits
- Give testimonials (social proof)
- Guarantee your product
- Bonuses, discounts or incentives to buy
- Request action by asking for the sale
- Powerful P.S to get a response. Sum up the benefits
One of the most important things you can do to improve the profitability of your website sales copy is to change the headline. It’s the very first thing a visitor sees when they enter your website and if you get this wrong chances are they won’t stick around long enough to take further action.
Your headline should persuasively and concisely convey the strongest benefits to the reader. It will show how the product solves a big problem or satisfies a strong desire. Provoking an interest or creating curiosity are strong motivators which will lay the foundation for the rest of your websites copy.
Once you’ve got a strong headline it will help you identify with the reader and lead to your copy where you can elaborate on the way the product will help the customer and lead to a persuasive call to action.