[Matthew Sherborne]

One of the reasons your webpage may feel invisible is because it really is, at least for now. Search engines determine the worth of your website by its content, links, popularity and visibility. Your marketing and site optimization efforts are critical in determining how well your website ranks.

When a site is performing poorly you can often spend hours wondering what went wrong and how you can fix them. Luckily there are tools that can give you an inside perspective of how the search engines view your site and give you valuable insight into what you can do to make your website perform better.

One of the new search engine optimization tools I’ve been using to help determine the relative importance and popularity from a search engines point of view is found at SeoMoz. The SEO metric tool there gives you a quick assessment of your entire website and will give you valuable feedback to its visibility and importance online.

Some of the things it looks for are your pages strength, incoming links to your domain, incoming links to your full URL, position in Google for the first four words in your title tag of your sites URL and the age of the website domain.

It will also check to see the quality of your incoming links and puts a value on incoming links from .edu sites, Wikipedia and .gov TLDs. It then lists the number of links in Technorati, del.icio.us and DMOZ.

Finally it will analyze your sites Alexa ranking, number of Google searches for your domain, internal linking percentage and your Google Pagerank. You’re then given a score form one to ten based on your websites visibility which will give you valuable insight into where your sites problems are. Once you know where you need to improve you can confidently pursue that goal.

For more info go to Seo Moz. Once there click on ‘tools’ from the link at the top of the screen and then choose the icon that says ‘Page Strength.’ Here it is - Read SEOmoz, Rank Better | Internet Marketing & SEO