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Old 08-03-2007, 12:46 PM
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Matthew Sherborne Matthew Sherborne is offline
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How You Can ______ and ‘Add Results’

The ‘how to’ headline is one of the most widely used of them all. For this reason it has a lot of completion. In this example we mix it up a bit to include ‘how you can.’ Then finish with the results they can achieve.

·How You Can Meet More Women in Less Time
·How You Can Completely Clear Up Acne In 7 Days
·How You Can Give a Winning Presentation

Classic examples of the powerful headline ‘How to” are:

·How to get _____________
·How to develop _________
·How to enjoy _______________
·How to have ____________
·How to improve your______
·How to get rid of _____________

·How to keep_______________
·How to get the most _____________
·How to become ___________
·How to start __________
·How to begin _________
·How to avoid ________________
·How to end ________________

Here’s another play on the classic ‘How to’ headline.

Have a ______ You Can Be Proud Of

For anyone who’s a little ego driven this headline appeals to being the best. You can change the ‘Have’ to a stronger action word to emphasize a better sense of ownership.

·Build Your Own Model Airplane that You Can Be Proud Of
·Own a Chiseled Physique the Chicks Will Dig
·Have a Six Figure Income that Will Make Your Own Mother Jealous
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