[Matthew Sherborne]

Finding In-Demand & Profitable Topics

You can write about anything that pleases you, but you might as well get paid the most for your time that you possibly can. For this reason you need to determine two things before you can decide if a topic will be profitable.

• Topic Popularity
• Topic Value

Topic popularity is just that, how popular the topic is on the web. Now you’ll remember, I just said you can write about anything your heart desires, and that’s true. The drawback to writing about anything you can think of is there may be a huge demand, no demand, or somewhere in between. We want a topic with a good to huge demand. One way to find out if a topic has demand is to do a search on our topic keyword. Here’s a link to the Overture search tool. Keyword Selector Tool In the screenshot below, I’ve done a search on a keyword I’m knowledgeable about and that interests me, Poker.




Well, I’d say the number of search results looks promising. 250,000 searches on Yahoo’s Overture in one month should dispel any idea of the topic not being popular. Just to cover all of the bases I’m going to enter the same keyword into another popular Overture keyword search tool. Free Keyword Suggestion Tool (Wordtracker Suggestion Tool & Overture Bid Tool Combined) & Keyword Generator Here are the results below. Yep, it looks like I’ve found a popular topic all right. Almost 8,450 daily searches on Yahoo’s Overture and over 4,500 daily searches on Wordtracker, a popular keyword search tool.



Yahoo’s Overture is not famous for their precision and only have an approximate search engine market share of around 10 to 20%. With Google receiving the lion’s share of search engine traffic it only makes sense to see what they have to say. So, to play it safe I’m going to use the Google Adwords keyword tool to see how our keyword topic rates. https://adwords.google.com/select/KeywordToolExternal