There are many effective online
video marketing concepts that are enabling higher sales conversions then ever before. Many internet marketers are now implementing video into their sales pages and greatly increasing their performances.
Some are even going as far as ditching the normal text based sales copy for pure video sales pages. Pure video sales pages seem to be a growing trend because they are more interactive and target visual and auditory senses.
While at first glance it appears very minimal I did notice some mistakes.
- First, I could find not a single link on the page to place my order.
- Secondly the text in the video presentation didn't quite fit on the screen.
- Third, there was no way to order the system until the URL was displayed at the end of the video.
- Forth, the order URL was only displayed for a few seconds. If you missed it tough luck.
- Fifth, there was no way to fast forward the video to the end.
Some things that he did well in this video was his presentation of social proof, as well as the ability to demonstrate the value of his free Automated Sales Formula.
A couple takeaways I got here are to make it easy to order. Display the link to purchase and don't hide the URL inside your video. Or at least display it prominently at the end for more then three seconds. Also, use social proof and customer testimonials to gain trust.
Mike Filsaime has recently launched the same type of offer, giving away his Seven Figure Code for a small shipping fee. He's delivering a high priced offer for free in return for credit card information and subscription to an ongoing continuity program. (Check the fine print to see what you're getting into before you give your credit card details)
So what do you think, are video marketing sales letters effective and are you more prone to place an order when video is provided? Also, what do you like or dislike about this video? What could Keith have done better to seal the deal?